Covers Products: Kombucha – Kale-A-Lu-Ya, Kombucha – Raise the Roots, Kombucha – Sweet Heat, Kombucha – Miss Tang
The BluePrint Organic brand has been on an innovation tear as of late, releasing a host of new beverages that include both juice products and vinegar drinks. Their latest effort is this one, a four flavor line of organic kombuchas.
The approach to this product line was to marry kombucha with cold-pressed juice, which is what BluePrint is most widely known for. The products have between 2 and 19 percent juice content, depending on the flavor, but they all share the same kombucha base that’s made with water, cane syrup, kombucha culture, and black tea.
They are lightly effervescent, tangy, only slightly sweet, and have a mild vinegar note to the finish. The added juice provides a really subtle flavor note since it’s largely playing in the background, but they really do provide a nice, fresh flavor complement to the kombucha.
The flavor profiles of these products are closer to the “classic” end of the kombucha spectrum as opposed to the less vinegary offerings that many startups are now crafting.
It’s made with ginger, apple, lemon, and cayenne, and it’s basically BluePrint’s take on the classic lemon ginger kombucha. From there, we really like the fruit and vegetable flavors that you’ll find in Raise the Roots and Kale-a-lu-ya. These two varieties have the strongest juice flavors and really showcase their use of cold-pressed ingredients. Finally, there’s the Miss Tang, which has the lowest juice content and was our least favorite of the bunch. While it doesn’t taste bad, it’s just not at the same level as the other offerings in terms of flavor or uniqueness.
Of the four flavors, we were most fond of the Sweet Heat variety.
On the outside, the product comes packaged in a 14 oz. glass bottle, which, like the majority of the BluePrint family, has a clear label. They’ve done a nice job of using their existing brand equity, which is cleanly presented on the top portion of the label. From there, you can continue to read from the top down with “kombucha,” the flavor name, and a brief product description.
Finally, the bottom of the label contains an illustrated representation of the ingredients. Our only issue with this approach is that upon first glance these appear to be somewhat conceptual and require you to stop and think to figure out what some of the items are. Finally, we wonder if they shouldn’t put more emphasis on the cold-pressed juice content since that’s what BluePrint is really known for.
All in all, this is a pretty nice entry into the kombucha category and one that is a nice extension of the BluePrint brand.